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Avoiding Food Poisoning
Are you looking forward to a wonderful summer? Beaches, warm weather and of course - BBQ's. Along with the relaxing atmosphere and ease of preparing a BBQ dinner or picnic for friends and family come some well known risks. You are likely aware that ...
Save On Food - Ten Ways
To save on food, be an opportunist. Buy what you like, but buy on sale. Do you need oranges every day? Buy them when they're cheap, then buy grapefruit or orange juice when it's on sale. Opportunism is the key to low-cost living in general. You get ...
Spanish Food - The Perfect Paella
Looking for a traditional Spanish recipe? Without doubt, the best-known is going to be the prodigious paella ... that tasty, adaptable, gregarious dish famed throughout Spain and the World. And, what an impressive choice of recipes exist for a ...
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http://www.mypyramid.gov/
It has a snazzy new logo with a stick figure dashing up the Steps To a Healthier You on the side of the pyramid. It's supposed to be in better tune with our complicated modern life, the latest Scientific Thought, and reflect a customized pyramid which better fits our lifestyle, not that there's anything wrong with that. They have an animation, a mini-poster for the art-impaired, and, "a wealth of ideas to help you get started to a healthier diet."
In better tune – with modern life? Then why a pyramid? Isn't that Egypto-elitist? Doesn't that perhaps reflect a suspect cash infusion from the travel industry? How many people will EVER run up a pyramid? And if they do, why aren't they carrying a six pack of bottled water? "Water, the Almost Food." Because the water lobby is weak, that's why.
See, that's what's wrong with government – no big thinkers. All around us we see sellouts and commercialization: Product placement; Endorsements; Co-promotions; Synergism! But does the government see this? Noooo. Instead of cribbing money from this or that entitlement program, why not some good old entrepreneurship in our leadership! What do you think McDonalds would pay to have that stickfigure run up the GOLDEN ARCHES?
But I wonder if the department of food thought this through? There could be a stickfigure of a mom in a stick minivan (note: sell van logo) or a guy carrying a laptop (note: sell computer logo) racing to catch a train (note: place Amtrak logo), while talking on his cellphone (note: sell cellphone logo). Boggles the mind, doesn't it? THINK of the monetization possibilities which could all go to reducing the budget deficit!
And while we are free-thinking here, why not go wild and sell advertising space on the one, five and ten dollar bill? Some court is going to strike down In God We Trust anyway. Consider: "Reach Out and Touch Someone – AT&T." Wouldn't they pay a billion for umpteen gazillion impressions? And here's the best part – those bills have a limited lifetime. The treasury is ALWAYS taking old worn out ones out of the supply and printing new ones. How many OTHER advertisers would wait in LINE? What do you think Target would pay to replace that odd eye and triangle with the Target logo bullseye? And why show an old building on the rear of the $10? Why not show the latest Las Vegas resort? Keep the Eagle. What do you think PETSMART would pay for a little banner?
But back to the Food Pyramid. Why not monetize "calories"? What would McDonalds pay to change the word to "McNutrients?"
Of course, we'd need an Office of Promotional Tie-In. I think $500,000,000 would get it kick started. Hey, why do we need zeros? They could just as well be tiny Target logos.
About The Author
Bob Wood hosts two blogs and one website. His musings on everyday life, filtered through a wry sense of humor are at http://www.woodsgoods.blogspot.com. His home theater news is at http://www.woodsgoods2.blogspot.com and his site devoted to guiding folks through the purchase and setup of Home Theater is at http://www.GreatHomeTheater.com.
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