"Just as we could have rode into the sunset, along came the Internet, and it tripled the significance of the PC."Andy Grove
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Are You Busy Living or Dying?
If you are not busy living, then you must be busy dying. Most of us do this subconsciously and are unaware of which side of this equation we reside on. It must follow then that if you have lots of money, you are probably busy living and living well. ...
Facing The Past
How many times in life have you been faced by circumstances beyond your control? To come face to face with the very things in your past, that you've spent most of your life running away from? Well, not actually running, per say, but definitely eager to ...
What Help For Those With Anxiety Problems?
Social phobia, also called social anxiety disorder, involves overwhelming anxiety and excessive self-consciousness in everyday social situations. People with social phobia have a persistent, intense, and chronic fear of being watched and judged by others ...
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Many marketers and product developers make a disastrous mistake: They develop and sell products that nobody wants.
This is usually how it goes: The product developer starts programming software or writing a book, just because he is interested in the subject, without looking at the market. Then once the product is ready, he starts promoting it, just to find out he can make no sales.
There must be a better way. Let's look at how it should be done instead.
You should always create a product that solves a problem. The problem has to be serious enough for people to want to pay for a solution to their problem. Good examples are: People who are overweight are willing to pay for a solution to that problem. People who suspects that their husband or wife is cheating on them are willing to pay to find out. People who can save a lot of time by automating a time-consuming task are willing to pay for the saved time.
So here are the simple steps to creating a successful product:
1. Identify a common problem There are many problems that need to be solved in this world. The problem has to be a common one, so that enough people need a solution to this problem. And the problem has to be important enough so that people are willing to pay for a solution
2. Provide a solution to the problem This is the product development phase. You have to solve a product that actually solves the problem that these people are experiencing.
3. Find people experiencing the problem This simply means that you need targeted advertising. Where to find your target audience will depend on the specific problem. Maybe you will find them on search engines. Make sure that your keywords are very specifically targeted at those who experience the problem you want to solve. Or maybe you can find your target audience in certain communities, such as online forums or self help groups.
4. Prove that your solution works Once you have found your target audience, they will only be willing to buy your solution once you prove to them that your solution actually works. The proof can be social proof (such as testimonials), or it can consist of examples of the results. If you are selling software that removes red eyes from photos, the proof can consist of before and after pictures.
That is really all there is to it. Follow the simple steps as outlined above and your product is a guaranteed success.
About the Author
Henk Devos has a passion for software marketing. His most popular product is Alpha ZIP. Henk created a series of free articles about marketing. You can get them sent to your email by subscribing here.
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Black Self-Help Book: A Fool's Errand?Washington InformerAlthough they could have remained in the middle-class American mainstream, the couple set about to inspire more support for Black-owned businesses; stimulate supplier diversity in corporate America; and to get Black households to make pledges of ... |
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