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The Ayurvedic Skincare Routine for Facial Skin
Clear, healthy, lustrous skin can be yours at any age if you spend just a few minutes taking care of it everyday.A skincare routine should ideally start in the pre-teen years and be followed regularly for the best results. Also, a healthy balanced diet ...

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Chains aggressively wooing the fairer sex
 

Drugstores and food chains with strong pharmacy businesses, have made inroads in dealing with women's health. This resulted in better availability of literature. Moreover, pharmacists are better-informed to answer customer questions.

Others decided to provide better access to women's health-related products and information in their stores. CVS, for example, has introduced a series of in-store initiatives aimed at creating a more female-friendly shopping environment. CVS has recently started to develop a redesigned beauty care department. The set was moved to the front of its stores and a special display unit, Healthy Women, was used as a "window" into more traditional health care, leading the customer from beauty into the OTC quadrant of the store. Such actions as introducing a "look-good/feel-good" marketing strategy, the Healthy Women set showcases beauty care, natural health and more conventional OTC products, grouped together to reflect a particular issue in women's health. It is changed every two months. Currently, CVS Healthy Women is concentrated on breast cancer awareness.

But such actions are not necessarily aimed at attracting more women into the drugstore. Frankly speaking, it could be very difficult due to the fact that 75%-80%of all drugstore customers are women. The real problem is to drive up the total marketbasket of those female shoppers. "If you support [a dedicated section] with cross-merchandising and educational [materials] ... you'll get multiple purchases," said Bayer Consumer Care marketing director for nutritionals Michaela Griggs.

Ritzman takes more of a detailed approach to promote women's health. The chain has created dedicated supplement sections to focus on heart health, bone health, osteoporosis, PMS and menopause. But Ritzman promotes other more traditional OTC women's health-related items, such as OTC menstrual pain medications, migraine-indicated analgesics and therapeutic hand lotions in line with its other Pain relief and skin care offerings. "Thanks to this, women are more likely to shop the entire store looking for specific products rather than perusing just one specific section" Fiume said.

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Johnson & Johnson to purchase Mentor - Baltimore Sun
NEW BRUNSWICK, N.J. Health care products company Johnson & Johnson said yesterday that it will buy cosmetic-product and breast-implant maker Mentor Corp. for $1.07 billion. Under the deal, J&J will start a cash tender offer for $31 per share in a ...

Skin care doesn't have to be pricey - Lincoln Journal Star
Face it: You don’t need to spend a small fortune to take care of your skin properly. Instead, try these tips: - Cleanse. Use baby wash as a facial cleanser. It’s inexpensive and quickly removes dirt, oil and makeup without stripping your skin of ...

Nurses bring their dreams for natural skin care line to reality in ... - The State
Spend a few minutes with Nan Brown and Lil Bogden and they will convince you beauty is more than skin deep — it goes beyond the superficial to believing in what you do, dreaming big and taking action. The friends and business partners developed ...

Now Available at South Shore Skin Center - PR Inside
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Dabur India to rejig brand post-Fem acquisition - Business Standard
Fem will now join the ranks of Dabur, Vatika, Real and Hajmola as the fifth master brand in Dabur’s portfolio. It will continue to operate as a separate subsidiary of Dabur and will subsequently be merged into the company, Dabur India Chief ...